How We Increased a Client's Revenue 712% in 60 Days
A landscaping company came to us with a dead website and no pipeline. Within 60 days, we delivered a 712% return on their investment. Here's exactly how.
The Starting Point
RNS Landscapes came to us with three problems: a website that hadn't been updated in 4 years, no analytics whatsoever, and a vague sense that "we should be getting more leads from the internet." They were spending $0 on digital marketing and getting roughly $0 in digital leads. Fitting.
Week 1-2: The Audit
We don't start with solutions. We start with data. Even though they had no analytics, there was still data to find:
- Google Business Profile showed 2,400 monthly views but only 12 calls. That's a 0.5% conversion rate on their most visible asset.
- Competitor analysis revealed three local competitors running Google Ads with estimated monthly budgets of $2-4K each. RNS wasn't competing.
- Search demand showed 8,100 monthly searches for landscaping services in their market. They ranked for zero of them.
Week 2-4: The Build
We built a new website from scratch. Not a redesign — a complete rethink of the conversion funnel:
- Homepage redesigned around a single CTA: "Get Your Free Estimate"
- Service pages optimized for local search terms with proper schema markup
- Before/after project gallery with location data for local SEO signals
- Click-to-call prominently placed on every page (mobile traffic was 78%)
- Google Ads campaign targeting high-intent local keywords
Week 4-8: The Results
Within the first month of launch:
- Website traffic: 0 → 1,847 monthly visits
- Phone calls: 12/month → 94/month
- Form submissions: 0 → 38/month
- Booked jobs from digital: 0 → 22 in the first month
By the end of day 60, RNS had generated $71,200 in new revenue from a $10,000 investment — a 712% return.
The biggest wins don't come from optimization. They come from going from zero to something. Most businesses have massive untapped potential sitting right in front of them.
What Made It Work
This wasn't magic. It was basics, executed well. A fast website built for conversion. Proper local SEO. A modest but well-targeted ad spend. And most importantly — tracking everything from day one so we could optimize in real time.
What's your untapped potential?
Let us audit your digital presence and show you where the revenue is hiding.
Get Your Free Analysis →
